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Mobile Local Search Shows Double-Digit Growth

According to the study, as of January 2011, local business pages were searched by 77.1 million mobile subscribers. Would you believe that local content users now account for one-third (33%) of all mobile subscribers?

Almost 2/3 of all mobile phones are now Smartphones that can access the web and have GPS capabilities so your business can be easily mapped and accessed (IF you are listed in Google Places or on Yahoo or Bing search results).  

 

GoogleSearch  BingSearch

Local Searches comprise 13% of all searches on major search engines like Google and Bing

and 54% of ALL searches are now conducted with mobile devices.

 

Local Listings the Most Relevant and Trusted Search Results for Consumers

When searching online for local businesses, and in general, mobile searches, basic business Name, Address, Phone Number (NAP) information is still the most critical search data.

Additionally, online searchers do not believe paid results or even general search results, are as relevant or trustworthy as local search results. According to this year’s findings, 61 percent of online searchers consider local search results to be more relevant and 58 percent consider local search results to be more trustworthy.

On the contrary, only 10 percent of online searchers indicated paid search results were more relevant and 9 percent felt they were more trustworthy.

Also, local business information is important for today’s social networkers. 63 percent of social networkers are more likely to use a local business if the business has information available on a social networking site.

“It has never been so easy for consumers to access and share meaningful local business information,” said Jeff Beard, president, Localeze. “This convenience is transforming the way users perform local searches.

With the explosion of local information online, it has never been more important for businesses to get their core listings correct. Marketers have a unique, unprecedented opportunity to capitalize on reaching consumers at the right time and in the right forum while ensuring the sanctity of their business listings.”

 

Points to Ponder 

  • With such a large number of mobile users conducting searches for local (to them) businesses, businesses need to give mobile advertising a high priority in their advertising budgets.
  • They need to have mobile friendly websites so people going to their site on their mobile phones can get the information they need fast and easily.
  • Local businesses need be sure that they are listed in the major online business directories such as The Internet Yellow Pages, CitySearch, Yelp, Manta and others.